Role: Senior Manager Global Events Marketing

About the Company

Our client is a well-established global live experiences platform operating in hundreds of cities worldwide. Over the past decade, they have built an iconic B2C brand rooted in community, music discovery, and intimate live events held in unconventional, unexpected spaces.

The platform has earned an outsized cultural footprint, hosting thousands of shows, supporting tens of thousands of artists, and cultivating a passionate, highly engaged audience of Gen Z and millennial music fans.

The Opportunity

We're looking for a Senior Manager, Global Growth to serve as the analytical and strategic engine behind this global network of independent local producers. You'll own growth strategy across the majority of the company's markets, spanning cities on nearly every continent outside of a small group of mature flagship markets.

This is a hybrid marketing, community management, and partnership development role for a proactive, data-driven revenue leader. You won't just set strategy from a dashboard—you'll work directly with local producers to develop ticket-selling campaigns, coach producers through at-risk shows, source partnership revenue, and create new experiential formats that inspire the network to produce more shows, increase attendance, and command higher ticket prices.

Reporting to the VP of Global Experiences, you'll partner closely with local producers around the world and collaborate with a small central team focused on onboarding, training, and community support.

What You'll Do

Drive Ticket Sales and Revenue

• Own ticket sales performance across assigned markets, with a relentless focus on sell-through rate, average ticket price, and contribution margin per show.
• Build and maintain systems to monitor sales velocity across every market, identifying at-risk shows early and deploying playbooks to improve performance before show day.
• Coach local producers one-on-one through underperforming shows, from messaging and audience targeting to last-minute partnerships and grassroots activations.
• Set market-level growth targets in partnership with local producers and drive accountability, despite producers not being directly incentivized on these metrics.
• Develop pricing strategies grounded in local population, competitive landscape, and demand data to help producers confidently move into premium pricing tiers.

Segment and Prioritize Markets

• Build a tiered coverage model across dozens of markets, identifying which require weekly one-on-one support, monthly check-ins, or scalable resources such as newsletters and playbooks.
• Continually reassess market prioritization as producers and markets mature.

Ideate and Launch Campaigns

• Develop marketing campaigns, experiential concepts, and seasonal tentpole initiatives that producers can activate locally.
• Create and pitch new show formats and experiences, both within and beyond music, to increase attendance and ticket revenue.
• Build campaign briefs, creative assets, and turnkey toolkits that enable producers across time zones to execute consistently and on brand.

Build and Activate Local Partnerships

• Drive partnership revenue through a producer-led sourcing model, coaching local teams to identify, pitch, and close sponsorship opportunities.
• Personally source, pitch, and close select partnerships ranging from neighborhood activations to larger sponsorships.
• Develop repeatable partnership playbooks and training programs that improve the network's ability to secure partnerships at scale.
• Support local execution of centrally sourced partnerships to ensure high-quality activations and maximize revenue.

Coach and Elevate the Producer Network

• Lead regular trainings, office hours, and one-on-one coaching sessions focused on marketing, partnerships, and paid and organic social media.
• Identify top-performing producers, document best practices, and share successful strategies across the network.
• Maintain a centralized library of marketing assets and playbooks to support consistent execution across all markets.

Measure, Learn, and Scale

• Track campaign performance across reach, engagement, conversion, and contribution margin, while building monthly reporting that brings analytical rigor to a historically intuition-driven organization.
• Run structured experiments across markets and scale successful strategies into network-wide best practices.
• Partner with the central marketing team to ensure local insights inform global strategy and vice versa.

Who You Are

• 5+ years of experience driving growth within live events, experiences, hospitality, music, or a comparable consumer-facing business, with a track record of owning revenue targets.
• Hands-on experience managing marketing channels for live events or experiences, with a strong understanding of social media, email marketing, and grassroots promotion.
• A community builder who enjoys developing local leaders and strengthening distributed, independent networks.
• Proven success in local partnerships, grassroots marketing, and sponsorship sales that directly drive revenue.
• An effective coach who can quickly identify opportunities for improvement and help others succeed.
• Operationally rigorous, with experience building dashboards, conducting sales reviews, and proactively managing performance.
• Comfortable combining data with intuition to develop pricing and growth strategies tailored to individual markets.
• A strong cross-functional communicator who can move seamlessly between strategic planning and tactical execution.
• Thrives in ambiguous, fast-paced, globally distributed environments while collaborating across multiple time zones.

Comp: 90-100k base

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